I love the Softbank ads featuring the "White Family", as I've been told they are called. This is not your traditional family, with the mother and sister being Japanese, the father a white dog and the brother a Japanese-speaking black guy. A little trawling on the net tells me that some people think the name "White Family" implies this family tries to emulate and promote white family values or some shit, which I am not buying. I don't even know what white family values are! Do correct me if I'm wrong but I think the whole white family, white calling plan thing comes from the fact that Softbank's colour is, well, white.
I was a little taken aback though, when I saw the ad above where the mother tells her son that he looks like Obama and asks him to do an imitation using a banana as a phone receiver. He complies with a moshi moshi and the mother admits with disappointment that it wasn't a good impression.
Maybe mine was a knee-jerk reaction but I found it a little strange. Sure the guy is black but I don't think he would even be mistaken for Obama 100 metres away. I suppose we could employ the excuse that such kind of "skit" is funny to Japanese people or that to Japanese people, all whites look the same, as do all blacks (funny how some people think the same about Asians), but I thought it was a little off. Thoughts? (I may have to revise the script as I can't listen to the ad at the moment and am going off when I saw it on TV and a little lip-reading.)